Ford Philippines Brings Driving Skills for Life in Cebu with ‘Safe Driving in the New Normal’

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Ford’s Driving Skills for Life focuses on Safe Driving in the New Normal this year

 

 

Ford Philippines brought its Driving Skills for Life (DSFL) program in Cebu as part of the company’s Global Caring Month celebrated every September. With the theme “Safe Driving in the New Normal”, this year’s DSFL covered timely topics including pandemic car care and maintenance tips, car sanitation and disinfection, and driving techniques during the rainy weather. These are in addition to the existing DSFL training module which covers basic vehicle dynamics and handling, driving in various conditions, anti-distracted driving, and fuel-efficient driving.

 

 

 

 

“We are excited to bring the DSFL back this year as part of our Global Caring Month, bringing to life our long-standing advocacy on road safety on the digital platform,” shares EJ Francisco, AVP for Communications, Ford Philippines. “This year, we are making the DSFL a more relevant training program for our participants by sharing the necessary driving habits and skills as they navigate the roads in the ‘new normal’.”

Long-time partner and training facilitator Tuason Racing School provided an interactive training session with more instructional videos, games, and contests.

The training program has been a consistent recipient of awards in the country. It brought home a Gold award under the Road Safety category in the 4th Driven to Serve Awards by the Society of Philippine Motoring Journalists (SPMJ) in 2020.