Ford Island Conquest & Safe Driving Program Is Back On Its Second Year
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Ford Island Conquest Holds Test Drive Roadshow, Safe Driving Program in Cebu
The Ford Island Conquest is back in Cebu on its second year, providing car enthusiast an all-in-one custom arena where customers can check out a display of Ford’s best-selling vehicles and test drive them in one venue. It’s a cross between a scaled-down showroom and a test drive venue that put consumers in an immersive driving experience.
The Ford Island Conquest will take place at the open parking lot of SM Seaside City Cebu from the 23rd to the 25th of November 2018. Everyone can check out and test drive Ford’s top lines: the first-ever Ranger Raptor, The New Ranger,The New EcoSport, and The Best Seller – Ford Everest.
Aside from test drive activities, The Ford Island Conquest also serves as a platform where owners and interested buyers can learn more about and avail of Ford’s after-sales and services offerings such as their Premium Extended Warranty and Scheduled Service Plan(SSP), as well as various vehicle accessories. They’re also giving over 1.2 million worth of cash prizes to customers who will reserve a vehicle during the 3- day event. Existing Ford owners can also bring their vehicles at the 3-day event for a free multi-point check-up.
Ford Philippines is also bringing its United Nations-recognized safe driving program Driving Skills for Life (DSFL) to Cebu as part of its commitment to educate drivers on the benefits of smart, safe, and fuel-efficient driving as well as the necessary driving skills to help minimize road accidents, altercations, and traffic congestion.
The DSFL program is a combination of classroom training that includes modules on vehicle handling, driving in special conditions, anti-distracted driving, and fuel-efficient driving, as well as a hands-on driving simulation that allows participating drivers to apply their learnings from the classroom sessions. The DSFL program is offered to participating drivers for free.
In an effort to increase DSFL’s relevance to today’s driving environment, the program tightened its focus on training more public utility vehicle drivers (PUV) covering the likes of bus, jeepney, schools bus, and taxi drivers to be safer and more responsible drivers.
